This lesson is the first in a Film Marketing unit. Students are introduced to the medium of film posters, the codes and conventions, as well techniques to appeal to an audience and establish the genre.

This complete scheme of learning is ideal for Year 8 or 9 Media Studies. As part of the scheme, the students will study the first episode of Stranger Things, and in the process explore the following: The science fiction genre, including theories of genre and narrative (Neale’s Genre Theory, Todorov’s Narratology & Propp’s Character Theory) **Genre hybridity ** Intertextuality and the power of nostalgia Gender representation (including Van Zoonen’s theory of Gender Characteristics) In addition to all lessons, the unit is accompanied by a personal student booklet which follows the PowerPoint slides, as well as a final assessment sheet, ready for submission.

This complete scheme of learning is ideal for a Year 9 Media Studies/Film Studies, although it is also appropriate for English or Business lessons. As part of the scheme, the students will study, and eventually create, the following component of a film marketing campaign: Teaser posters Cross-Media marketing (using Deadpool) Hyperreality/immersive marketing (using Baudrillard’s theory & The Blaire Witch Project) Teaser trailers In addition to all lessons, the unit is accompanied by a personal student booklet which follows the PowerPoint slides, as well as a final assessment booklet, ready for submission.

This complete scheme of learning is ideal for a** Year 8 Media Studies**, although it is also appropriate for English lessons. As part of the scheme, the students will study, and eventually create, the following component of a broadsheet or tabloid newspaper: Codes and conventions The British newspaper industry Political bias and its impact on audiences Audiences needs (using Hall’s Reception Theory and the Uses & Gratifications Theory) In addition to all lessons, the unit is accompanied by a personal student booklet which follows the PowerPoint slides, as well as a final assessment booklet, ready for submission. An additional written assessment is also included.

This complete scheme of learning is ideal for a Year 8 Media Studies, although it is also appropriate for English or Business lessons. As part of the scheme, the students will study, and eventually create, the following component of an advertisement: Codes and conventions Feminist theories (including Butler’s Gender Performativity & Mulvey’s Male Gaze Theory) Audience appeal (including stereotypes) The use of colours, design, and language techniques In addition to all lessons, the unit is accompanied by a personal student booklet which follows the PowerPoint slides, as well as a final assessment booklet, ready for submission.

This lesson is the second in an Advertisements unit. Students are introduced to two GCSE representation theories, Judith Butler’s Gender Performativity and Laura Mulvey’s Male Gaze Theory. Both theories are taught through relevant examples, including print and audio-visual resources, as well as an introduction to the ASA regulation framework.